Birla Estates’ T20 Campaign with RCB Stars
Cricket and real estate may seem different, but both need teamwork, passion, and trust. Birla Estates partnered with the Royal Challengers Bangalore (RCB) for a lively T20 campaign that brought the two together. Virat Kohli began the T20 season 2025 promotion with Birla Estates using the slogan “Every square foot tells a story”. This campaign made a strong impact by showing how the brand stands for strength and quality—just like a great cricket team.
What Made the Campaign Stand Out
The T20 format is fast and exciting. Birla Estates used this energy to show how homes can be built with care and speed.
Here’s what made the campaign special:
- Popular RCB players like Virat Kohli, Faf du Plessis, and Dinesh Karthik were part of it.
- The message focused on values like trust, strength, and teamwork.
- It was shown on TV, social media, and during live matches.
- It helped people connect home buying with real emotions.
A Real Connection with Homebuyers
The campaign wasn’t just about cricket stars. It sent a clear message: a home is not just a place to live—it’s a dream. Birla Estates used this moment to show how their projects meet these dreams.
One such project is Birla Evara, located in Kodathi Village near Sarjapur Road in Bangalore. It offers:
- A quiet place to live, away from noise.
- Great road access to work hubs and schools.
- Spacious homes with modern designs.
- Parks and open spaces for a better life.
The RCB campaign also shared the spirit of Bangalore—a city full of energy, ideas, and growth. It helped show that good homes should be:
- Well-located
- Easy to travel from
- Built with quality materials
- Good for families and professionals
By linking the fun of cricket with the promise of a better home, the campaign helped people feel confident in choosing homes like Birla Evara.
Locations like Sarjapur Road and Kodathi Village are growing fast. Many people look for homes here because of:
- Close access to tech parks
- Ongoing metro work
- Better roads and public services
- Peaceful surroundings with modern facilities
With its fresh brand image, Birla Estates has gained trust in these key areas.
The T20 campaign by Birla Estates and RCB did more than promote homes. It built a link between trust and lifestyle, helping buyers feel safe and excited about their future. Projects like Birla Evara in Bangalore stand as proof of this promise—offering smart, peaceful homes with all the right connections.
